The use of postcards and correspondence that is sent by mail has decreased drastically in recent decades, for obvious reasons. The predominance of electronic mail, however, has not completely ended with traditional messaging (far from it); and a proof of this is that, although to a lesser extent than your mail, you still open the mailbox of your house to see if something has arrived.
Although most of the time it is unwanted advertising, from time to time you come across some pleasant surprise. The way you send your letters will determine one impression or another on the receiver. You must bear in mind that the letter should reflect what you are trying to convey, that is why it is important to have several label factors in mind.
Format of the letter. If it is a formal document, the letter must be typed, if it is informal, it may be written by hand, since it is considered to be more personal. We must try to keep the letter always a uniform font, color and size; and especially, you should avoid sending letters with difficult-to-read fonts (such as fancy or high-serif fonts). The color has to be the same in the whole letter if we want to achieve certain seriousness; If we want to use the letter to express our creativity, we can use colors, you decide the degree of creativity you want to transmit. Although this, obviously, is subject to the objective of the letter (if it is an invitation to a party, for example, it will not hurt that there is a bit of variety in the lyrics).
Kind of paper. The type of paper you decide to use in your letter will also tell a lot about yourself and your intentions. If it is a formal letter, it is best to use plain white paper; If it is an informal letter or you pretend to give a creative image of yourself, it is a good idea to use colored or stamped papers, imagination to power! In this section you will find various types of paper to write letters.
Design of the page. Make sure you leave the proper margins so that you have a centered and neat letter. Use a ruler if you think you will not be able to do it by eye. Before you start writing, think about what you want to say, and how you are going to structure the information. The classic format of a letter consists, first, in a header formed by today's date and a greeting intended for the recipient. Next, the body of the letter is written, where the main message is hosted. At the same time, the body has to have its own structure, ensuring that ideas are connected in a coherent and meaningful way. Finally, a conclusion footnote and a greeting are included, and as an optional option, a postscript.
Reference. If you are writing correspondence as part of your job, it is useful to use reference codes. It is not used frequently, but it facilitates work when a particular department has to send the same letter to multiple recipients. For example: department name / year / letter number and department).
Receiver and sender. Perhaps it is the most important part of the letter, since that is what will make it (or not) come to fruition. Make sure you write the shipping address in a clear, well-understood way. Also write the return address on the back of the envelope, and tap it gently with a pen; this is a correspondence trick so that both directions are not confused.
Sending correspondence as part of the marketing strategy of companies is a way to distinguish itself from the competition that has chosen to save costs using mailing services that often end up in our spam folder. Send a letter to your customers will make them feel special and will allow you to provide the personalized attention they appreciate.